Tier 2 link building is one of the most underused leverage points in casino SEO. The concept is simple: instead of pointing all links directly at your casino site (Tier 1), you also build a second layer of links pointing at your Tier 1 links — amplifying the authority of the pages that already link to you. The result is that each of your existing backlinks becomes more powerful without adding any new direct links to your site’s profile.
How the Tier System Works
Think of it as a hierarchy. Your casino site sits at the top. Tier 1 links point directly to it — these are your PBN placements, guest posts, and niche edits. Tier 2 links point to the pages that host your Tier 1 links, not to your site directly. When a Tier 1 donor page accumulates more backlinks of its own, its PageRank increases — and more of that PageRank flows through to your casino site via the Tier 1 link.
Google evaluates the authority of each page that links to you, not just the domain-level authority. A PBN article with zero backlinks of its own passes less authority than the same article with 50 links pointing to it. Tier 2 builds those 50 links — systematically, across your most important Tier 1 placements.
When Tier 2 Makes Sense for Casino Sites
Tier 2 is most valuable in three specific situations. First, when your Tier 1 placements are on high-quality domains but the specific pages hosting your links have low individual page authority — common with new PBN articles that have not yet accumulated any page-level links. Second, when you are competing for highly competitive keywords where domain-level authority differences between you and competitors are small and page-level authority of individual backlinks becomes a differentiator. Third, when budget constraints limit Tier 1 volume — amplifying 400 quality Tier 1 links with a Tier 2 layer can produce the authority effect of 600 to 800 direct Tier 1 links at lower total cost.
Tier 2 is not necessary for every casino campaign. New sites building their initial profile should prioritise Tier 1 volume first — the authority foundation comes before amplification. Tier 2 becomes relevant once 400 to 800 solid Tier 1 placements are in place and the goal shifts from building the foundation to maximising its impact.
What to Use for Tier 2
The link quality requirements for Tier 2 are lower than for Tier 1 because Tier 2 links never directly touch your casino site. Google does not evaluate Tier 2 links against your site’s profile — it evaluates them against the Tier 1 donor page’s profile. This means crowd links, web 2.0 properties, social citations, and even moderately lower-quality PBN links are appropriate for Tier 2 where they would be insufficient for Tier 1.
The best Tier 2 sources for casino sites: social signals pointing to Tier 1 article URLs (Pinterest pins, Twitter/X posts, Reddit links to the article), web 2.0 properties (Medium, Blogger, WordPress.com posts) linking to Tier 1 articles with relevant anchor text, crowd links in relevant forums and communities linking to Tier 1 content as a reference, and lower-DR PBN placements that would not be suitable for direct Tier 1 use but provide page-level authority amplification effectively.
Volume and Distribution for Tier 2
Tier 2 volume is typically 3 to 5 times the Tier 1 volume it supports. If you have 200 key Tier 1 placements, build 600 to 1,000 Tier 2 links distributed across those 200 pages — 3 to 5 Tier 2 links per Tier 1 page as a starting point, with higher concentration on the Tier 1 placements hosting links to your highest-priority casino pages.
Anchor text for Tier 2 links uses the topic of the Tier 1 article, not your casino site’s target keywords. If the Tier 1 article is about “best online casinos Germany”, Tier 2 anchors reference the article topic — “casino guide Germany”, “German casino reviews”, “online casinos Deutschland” — not the exact keywords your casino page is targeting. This maintains natural anchor patterns at both tiers.
Our Service — Tier 2 Available Alongside Tier 1 Campaigns
At gamblings.tech, Tier 2 amplification is available as a component of complete casino link building campaigns. We identify your most valuable Tier 1 placements and build the second layer to maximise their authority transfer.
Core Tier 1 pricing: 200 links $189 / 400 links $300 / 800 links $700. Tier 2 campaigns scoped based on existing Tier 1 inventory. Contact Denis Melnik at gamblings.tech via Telegram to discuss whether Tier 2 is the right next step for your current link profile.
